Forbes Analyse The Most Valuable NBA Teams
Ingenio works closely with leading global brands looking to accelerate their insight, traction and activation around performance partnerships. Ingenio assists pioneering brands looking to activate more authentically with sports teams from a performance narrative perspective. As professional sports teams become more sophisticated with their operating model it has allowed performance focused brands the opportunity to engage with them to assist their performance needs by providing technology, products and partnership frameworks to accelerate their performance potential.
Ingenio works both on the professional team side helping to create a performance commercial narrative to take to market along with assisting established global brands to navigate the professional team space to find authentic partnerships where they can directly support the success on the field. The change of both business models inside professional sports teams and the need for brands to authentically activate through partnership has created a new and exciting opportunity for more compelling relationships between rights holders and purchasers.